Openroom and AOP-IGP: Choose taste!
And yet another election campaign: Shortly before the parliamentary elections, AOP-IGP is calling on passersby who enjoy puzzles to choose Swiss products with quality seals.
On October 22, 2023, all Swiss will go to the ballot box to elect cantonal representatives in Bern. For many companies, this is a hook for their campaigns - including the AOP-IGP association, which is now calling on people to vote for genuine and authentic Swiss products with their quality marks.
The subjects of the original puzzle campaign with competition are presented in various foreign languages - after all, the products are also in demand abroad. The aim is to arouse their curiosity. Anyone who scans the QR code will find out the original text on the poster and can take part in a competition. The nationwide posting with F12 poster, e-panel, and screens ((D)OOH) is supported by an online presence in social media.
Responsible at the AOP-IGP Association: Alain Farine (Director), Heinz Neuhaus (Communications). Responsible for Openroom Creative Agency: Eric Voser (Creative Direction/Strategy), Monica Kissling (Client Service Director), Berivan Günüc (Consultant Social Media Marketing) Andreas Konrad (Senior Art Director), John Leuppi (Text) Tamara Haf (Art Director & Digital Content designer), Yves Roth (Photography).
