Openroom toasts two new Nez Rouge subjects
Due to the coronavirus pandemic, the Nez Rouge prevention campaign will not be held everywhere this year. To communicate this, Openroom has developed two new ad campaigns, each of which will be used in the affected cantons.
Nez Rouge and Rudolf, the funny racing animal with the red nose, are now widely known. The service has been offered by volunteers every December for many years. In pairs, they pick up women and men who have been drinking alcohol and drive them and their car safely home.
Last year, however, Nez Rouge volunteers had to protect themselves and could not provide a ride home because of Corona. This year, everything is a little different. Almost everything. Some Nez Rouge sections have decided to drive home those who like to party away from home. Other sections are not offering the service this year either.
In order to communicate this, the Openroom agency has developed two cheerful motifs that call on motorists to act responsibly. This means not to drive when drunk and therefore to use the service of Nez Rouge. Or to enjoy themselves at home and have a drink or two there.
The subjects are used in the respective cantons as posters, flyers, leaflets and as social media posts.
Responsibility at Nez Rouge Switzerland: Christel Sommer (Marketing). Responsibility at Openroom: Eric Voser (Creative Director); John Leuppi (Text/Concept); Andreas Konrad (Art Director); Tamara Haf (Digital Jr. Art Director); Dagmara Garner (Director Strategy & Consulting); Sara Culum (Social Media Consultant); Sattu Rodrigues (Illustrator).
