Jelmoli online store remains: Campaign draws attention to this
While the Jelmoli department store in Zurich will soon be closing, the mail order brand Jelmoli-shop.ch will remain. A campaign featuring model Manuela Frey is intended to signal this continuity.
The closure of the Jelmoli department store marks the end of a Zurich institution, but the name remains present online: Jelmoli Versand is continuing its activities as an online retailer. A current campaign under the slogan "Here to stay" accompanies this transition and aims to further anchor the brand value in the public eye.
At the center of the campaign is model Manuela Frey, who can be seen on posters and digital screens in and around the department store and on public transport. The message conveys that Jelmoli-shop.ch will remain available 24/7.
For Manuela Frey, the campaign has a personal meaning: even as a child, she admired the advertising posters on the Jelmoli building and dreamed of appearing there herself one day. The fact that she can now be seen on the outside of the department store for the mail order company closes a circle for her - while Jelmoli-Versand continues its tradition in the digital space
