Ogilvy Zurich does business with Salt
It is not yet widely known that Salt also offers solutions for the business sector. For this reason, Ogilvy has developed a dedicated B2B campaign for Salt.
The focus is on Salt's three proven strengths in the business sector: quality, clarity of offering and customer proximity. These strengths are directly linked to various well-known Salt business customers, as the corresponding qualities are equally characteristic of both companies.
The campaign starts with three strikingly staged subjects and further measures with national and international Swiss Salt customers are already in preparation, as well as a continuation of the concept on social media, in direct marketing and as moving images.
