Ogilvy launches Viron from Bernafon
Ogilvy's long-standing customer Bernafon is launching its first True Environment ProcessingTM hearing aid family, which provides real-time, detailed analysis and processing of all ambient sounds.
The listening experience that this enables is much closer to the sound that a person with normal hearing hears. Everything sounds more natural and all-round more real - hence the name Viron, derived from environment.
The campaign, created by Ogilvy in Zurich and used worldwide, dramatizes the user benefits of Viron in an eye-catching, memorable way. The striking comparison between the real, natural sound of a cheerfully chirping Gouldamadine, a Stratocaster or a small child on the one hand and the artificial, mechanical sound of a tin bird, a child's guitar or a doll on the other makes the qualitative difference immediately understandable even for laypeople.
The creative minds at Ogilvy are showcasing the Bern-based hearing aid specialist's latest innovation in the international trade press, in direct marketing and at the POS. Online videos also continue the basic idea in social media. The individual advertising materials are part of a toolkit that has been specially compiled for the country managers in the various markets.
