Ochsner Sport and Thjnk Zurich see the whole of Switzerland as a sports field
The sporting goods retailer Ochsner Sport is in the process of revamping its brand identity. Going forward, the company will increasingly focus its product offerings and services on performance and sports expertise. The sports chain is launching an omnichannel campaign created by Thjnk Zurich and a modernized brand identity in the coming days.
The campaign idea with the slogan "Switzerland is our sports ground" combines sports and location in so-called "Micro Adventures": In the campaign, local athletes are shown at Swiss locations with the exact coordinates - as concrete inspiration. In the run-up to the campaign, countless moving images and photos were generated and used across all touchpoints.
In the course of the campaign launch, Thjnk Zurich worked with sister agency Loved to revise Ochsner Sport's CI/CD. It includes a logo facelift, a new imagery, new fonts and a new approach to colors and pictograms. Content is bundled in the newly developed magazine "Playground," which combines editorial reports with tips on sports adventures and equipment. The first issue will be published on April 1, 2019. The starting signal for the new appearance will be given on Wednesday, March 20, 2019 in Europaallee near Zurich's main train station: with the opening of the first Ochsner Sport Pro, a store that focuses exclusively on Bike, Run and Train. Here, bikers will find, among other things, a bike workshop, a measuring station with diagnostic tools including saddle and light tests and the Bikeservice@home, a mobile workshop on 1000 square meters. As the first major retailer in Switzerland, Ochsner Sport offers a dynamic foot and running analysis to customize the perfect running shoe.
Responsible at Ochsner Sport: Horst Hauer (Managing Director), Marco Greco (Head of Marketing), Debora Lüthi (Team Leader Communications), Karin Krummenacher, Patrizia Fiechter, Alessia Zuddas (Communications), Sascha Bader (Head of E-Commerce and Omnichannel). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Pablo Schencke (Creative Direction), Lukas Frischknecht, Coco Hess, Lukas Wietlisbach (Art Direction), Andi Portmann, Lukas Amgwerd (Text), Andrea Bison (GF Consulting), Angela Cristofari, Marie Vuilleumier, Jennifer Meier (Consulting), Gordon Nemitz (GF Strategy), Calvin Kröhne (Digital Director), Thomas Nabbefeld (Chief Production Officer), Hilko Wiegmann, Manuel Caliebe, Christian Schemath, Kim Eisenberg (PrePress), Dominic Zimmermann (Photographer), David Müller Production). Responsible at Loved: Mieke Haase (GF Creation), Peter Matz (GF Consulting), Alexander Müsgens (Creative Direction), Jonas Götz, Stefan Kaetz, Susanne Sauer, Yannic Hefermann (Art Direction), Valerie Bachert (Chief of Staff), Jan Strahl, Birte Mussman, Isabelle Bigler (Text), Peggy Wellerdt, Marc Huth (Photo Editing), Lukas Funk (Project Management). Responsible at Who's McQueen: Kai Sehr (Director), Fabian Kimoto (Cinematographer), Philipp Petersson, Clemens Petersson (Executive Producer), Debby Caplunik, Gustaf Richter (Line Producer), Robin Scheller (Post Producer), Oliver Don (Edit), Roland Frei (Sound Design). Responsible at Mediacom: Eva Danko, Stephanie Dirscherl (Communication Planning Manager).
