Not with us! Walder,Werber launches launch campaign for Neon
The startup Neon is launching Switzerland's very first independent banking app. Together with its lead agency, Walder,Werber, the young fintech company now aims to shake up the Swiss financial sector.
Neon stands out from the established offerings of everyday Swiss finance, with no branches or counters. Instead, Neon is the fastest, cheapest and also the only independent account app in Switzerland. Opening a free account takes less than ten minutes, there is a free card for everything (credit and Maestro card in one) and customers can keep an eye on their finances at all times in the app. What's more, account management doesn't cost a penny more.
After a beta phase, the brand's major campaign launch took place on March 26. Walder,Werber has supported the FinTech start-up since the beginning with strategy, brand development and positioning and is responsible for the entire image communication. Provocative, loud and humorous, the cross-channel campaign aims to make Neon a topic of conversation. The quintessence: Enough! Enough of outdated and overpriced bank offers. Now comes Neon.
Responsible at Neon Switzerland: Julius Kirscheneder (CO-Founder), Michael Noorlander (Co- Founder), Simone McNamara (Marketing & Customers). Responsible at Walder,Werber: Sandro Walder (overall management), Anna Kindlimann, Stefan Moeschlin, Tim Boin (creative direction), Stefan Moeschlin, Flurina Decasper (concept/text), Lea Baldinger (art direction), Renato Helio, Martin Niklaus (UI/screen design), Corsin Kessler (graphics), Michael Döös (film/animation), Julia Müller, Elisa da Costa (consulting), Nicolas Hässig (programming), Samuel Trümpy (photography), Lorenz Wahl (lithography).
