New Trophy: Valencia mixes up the kitchens with Coop

KitchenAid combines strong design with the highest quality. The desire to cook and the joy of eating: It should be high-quality, but uncomplicated. Coop also stands for this, which makes the two brands ideal partners.

The absolute highlight of the KitchenAid Trophy is the popular original: The food processor. During the Trophy, it will be available exclusively at Coop at an unbeatable discount. In addition, pots, pans and clever kitchen gadgets from the traditional brand are on offer at an absolute bargain price. You can benefit from a discount of up to 70 percent with a full trading card.

"This is a big brand with a distinctive design. The promotional materials for the Trophy range have to showcase the products accordingly," says Tommy Schilling, Creative Director at Valencia. For the Trophy visual, Schilling and his team contrasted clean lines and playful elements, subtle colors and bright red. In doing so, they stayed completely true to KitchenAid's style. Among other things, the collector's booklet and the Märkli, which are available at Coop for purchases of 10 Swiss francs or more, come in this look.

You can also collect the Märkli digitally in the Supercard app from Coop. An offer that already met with great enthusiasm among customers at the last Trophy and was actively used.

In addition to the collector's booklet and collector's stamps, Valencia continued to design the display, 3D column, pallet and promotional table wraps, F4 and POS posters, and the ads for Coop Press and Fooby magazine. The KitchenAid Trophy runs from September 25, 2017 to January 27, 2018.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Estelle Schöpfer (Project Manager Marketing Communications, Advertising), Stefan Berberig (Purchasing Product Manager Category Specialty Stores), Kathrin Wullschleger (Project Manager Marketing Communications, Advertising Retail POS), Christian Rüttimann (Head of Beverages/Specialty Stores), Daniel Vonach (Category Manager Specialty Stores). Responsible at Cookware Company: Sophie Wetsels (Head of Loyalty), Magali Meersman (Loyalty Program Manager), Lise Van den Berghe (Loyalty Program Manager), Marie Dobbels (Loyalty Program Manager). Responsible at Valencia Communication: Michael Gerber (Head of Client Service), Tommy Schilling (Creative Director), Daniel Nussbaumer (Art Director), Anne Flückiger (Junior Copywriter), Tanja Krismer (Consultant), Beatrice Strohmeier (Communications Planner), Marco Fritz (Senior Project Manager Polygraph), Quentin Müller (Polygraph).