New campaign: SV Group whets appetite for sustainability
The provider of employee restaurants and cafeterias wants to encourage guests to choose sustainable menu options—and is now doing so with a new campaign from Brinkertlück Creatives.
With around 300 employee restaurants and canteens, the SV Group is one of the largest catering companies in Switzerland. For many years, SV has been strongly committed to aligning the offerings in its restaurants with the principles of sustainability - without patronizing its guests. With the new sustainability campaign "We whet the appetite for sustainability", the company now wants to motivate its guests in a positive and entertaining way even more to choose the sustainable menus each time. The campaign consists of 15 motifs, which were created in collaboration with Brinkertlück Creatives and can now be found as animated videos, as 3D designs at the POS and as poster pillars in all SV restaurants.
"At the POS, there are only a few seconds to sharpen the guests' perception. In addition to our responsibility for sustainable purchasing, it is primarily the guests who decide with their choice of menu how sustainably our company performs," says Dörte Bachmann, Head of Sustainability at SV Group.
Under the motto "We whet your appetite for sustainability," the campaign presents 15 motifs and matching slogans designed to make you think and smile. Above all, they show how SV promotes sustainable nutrition in its restaurants that is healthy for both people and the planet.
