MUM and Kaleio celebrate being a girl
To raise awareness of the magazine «Kaleio,» the Basel-based agency Mona and Mateo has developed a campaign that celebrates girlhood.
Kaleio is the magazine for girls aged 8 to 13 (and the rest of the world). With its creative and informative content, it inspires and empowers its young readership to develop freely and grow into self-determined women.
To further increase awareness of the magazine, the agency Mona und Mateo conceived and wrote an animated film. In it, a girl outgrows her nursery, the world and finally the solar system and meets other girls who have done the same. Eisprung Animation Studio in Bern is responsible for the realization of the film.
The campaign has been running on YouTube and social media since World Girls' Day on October 11.
Responsible for Kaleio: Marta Kosińska, Laura Simon. Responsible for ovulation animation studio: Veronica L. Montaño, Joel Hofmann. Music and vocals: Christoph Huber, Corinne Huber. Sound Design & Mix: Etienne Kompis, Noisy Neighbors. Responsible with Mona and Mateo: Hannah Mey, Meret Lauener, Mona Fluri, Mateo Sacchetti.
