MRB launches Covid awareness campaign for Zurich vocational and secondary schools
The Zurich-based agency Metzger Rottman Bürge has created a poster campaign for the Office of Secondary Education and Vocational Training of the Canton of Zurich, designed to remind the young target audience once again of the well-known coronavirus safety guidelines.
Slowly but surely, we are all tired of Corona. The official posters with the rules of conduct are hardly noticed in everyday life anymore and the rules are followed accordingly more and more carelessly - especially in the familiar environment of work, leisure and school.
MRB was commissioned by the Zurich Cantonal Office of Secondary Education and Vocational Training to create eye-catching posters for vocational and secondary schools that catch the eye of the young target group and remind them of the well-known rules of conduct.
The message is as simple and catchy as the rules: It's never been easier to be a superhero - or a supervillain. Because if you don't follow the simple rules, you endanger yourself and, above all, others. And thus, without meaning to, becomes a potential super-spreader. This message appeals to the common sense of young people in a surprising way.
To capture attention, the campaign uses the expressive visual language of Marvel comic book superheroes. A visually attractive world that is very familiar to the target group and gets to the heart of the message: Don't be a Super-Spreader, be a Super-Hero.
Responsible at the Office of Secondary Education and Vocational Training of the Canton of Zurich: Esther Schaffner (Communication), Dagmar Müller (Prevention and Safety). Responsible at Metzger Rottmann Bürge: Celina Sprenger, Silvan Metzger (consulting), Bettina Klossner, Cyrill Wirz (creation), Dave Guntern (image editing).
