Mona and Mateo focus on the Christmas spirit for Globus
For the department store's current Christmas campaign, the Basel-based agency Mona and Mateo is bringing the spirit of Christmas to life.
The campaign stages the arrival of the Christmas Spirit and his work in the individual departments. The figure, consisting of gift ribbons and wishes, transforms Globus into the "Home of Wishes" and provides a narrative guide through the curated range. In this way, visitors discover their own personal Christmas miracle.
Also with the Globus Magazine the Christmas Spirit has its fingers in the pie. Here, the Christmas feeling that has become a bow presents the most exciting gift ideas page by page - from bubbly champagne recommendations to sumptuously cozy cashmere and delightful decorative pieces.
"Christmas is the most crucial time of the year for our business. We are therefore all the more pleased with a campaign that not only conveys the magical Christmas feeling, but also generates attention through its different approach and provides plenty of inspiration for gift-giving," says Annika Kumar, Head of Marketing at Globus.
The broad-based Christmas campaign is taking place at all local locations, with the magazine and an exclusive mailing at the target group's homes and digitally throughout Switzerland via the online store, display ads and social media. The campaign has been running since the beginning of November.
Responsible at Globus: Annika Kumar, Niels Humpert, Nadja Erhart, Carolina Jiménez, Laura De Cataldo. Responsible with Mona and Mateo: Hannah Mey, Sheena Czorniczek, Misel Gavran, Nicola Peter, Tabea Ott, Lesley Ryffel, Mathias Wey, Meret Lauener, Mona Fluri, Mateo Sacchetti. Responsible at Hillton (production company): David Bertschinger Karg, Billy Bains. Director & CG Artist: Pascal Schelbli. Ai Division Keyvisuals: Yasmin Gross.
