Mona and Mateo: A new face for "Feins vom Dorf"
The agency Mona und Mateo is giving Volg's regional brand a new look with a matching campaign.
The "Feins vom Dorf" label is an integral part of Volg's product range strategy. The products are produced directly in the village of the respective Volg store or an adjacent neighboring village, around 10,000 specialties from more than 3,000 producers.
producers complement the range of branded products and Volg's own brands.
The creative agency Mona und Mateo has developed a new look for "Feins vom Dorf" and implemented a matching campaign. Three smiling products give the label a friendly face; they symbolize the joy of discovering specialities from the immediate vicinity. The new look will be rolled out immediately in and around all 600 Volg stores and promoted via print ads, trade fair posters and on social media.
Responsible at Volg: Tamara Scheibli (Head of Communication and Advertising). Responsible with Mona and Mateo: Luc Sohm, Sheena Czorniczek, Hannah Mey, Tabea Ott, Joëlle Frutiger, Meret Lauener, Mona Fluri and Mateo Sacchetti.
