Modulator: Cross-media healthcare campaign for the "Center for Movement
A cross-media campaign by Modulator aims to raise awareness of the specialized services offered by the Center for Movement. Under the slogan «We’ll get you back on track,» individual campaign themes were developed for all medical specialties.
The Center for Movement provides relief when joints and bones ache or ligaments, tendons and muscles no longer cooperate. In the case of signs of wear and tear or after accidents, those affected can receive treatment from specialized teams at four locations in northwestern Switzerland. To make the highly specialized services offered by the Center for Movement more visible, Modulator developed a comprehensive image campaign.
Under the slogan "We'll get you back on track," individual campaign subjects were developed for all medical specialties. Animated video subjects focus on the areas of the body where movement restrictions can occur. The visual language and soft color palette are intended to inspire confidence and appear fresh and professional. A new website provides information about possible ailments and delves into the service portfolio of the specialist teams. Digital Google and meta ads as well as various OOH measures generate further publicity.
Campaign development was preceded by workshops and focus interviews to ensure the necessary knowledge transfer. This helped to position the company, define core values and analyze the competition. Close exchange with clinic managers guaranteed the design and realization of content that was appropriate for the subject and target group. Modulator managed the campaign from conception to implementation - including campaigning, art direction, website (front & backend), motion design, print media and rollout.
