With a license to clean: Dachcom sets the scene for Pronto

For Pronto's new cross-media campaign, Dachcom sent the cleaning company on a secret mission. The aim of Pronto's overall communication remains to strengthen its position as the leading cleaning company in Eastern Switzerland.

Based on the core idea "There is no cleaning mission that Pronto does not complete successfully", the campaign was implemented photographically and cinematically in the best James Bond style. The campaign message "Mission: Clean." leaves no doubt that Pronto completes any cleaning mission, no matter how challenging, with flying colors.

A special version of the famous James Bond intro with an element of surprise was filmed for the cinema spot. The commercial will also be shown in St. Gallen cinemas next year, in the advertising block before the new Bond film.

In addition to the cinema spot, a large-scale F12 poster campaign in the St.Gallen area and central Switzerland, advertisements and social media measures will be used.