Milk stylishly sets the scene for Rosada
The Zurich-based agency Milk has given the rose lemonade Rosada a distinctive identity. The design blends Eastern heritage with modern aesthetics—a combination that sets it apart from the mainstream.
Since its market launch, Rosada rose lemonade has positioned itself as an exceptional trend drink. The Zurich agency Milk took on the task of bringing this heritage to life visually. "The challenge was to translate the cultural significance of rose water into a contemporary design," says Frederike Nier, Art Director and Head of Milk Zurich.
The packaging combines traditional elements with a fresh design language and was created in close collaboration with the start-up. The workshop process defined the brand personality and served as the basis for the final design.
Rosada will initially be launched in the food service sector and later in retail. With this project, Milk once again underlines its expertise in food packaging design and its ability to shape brands through strategic design.
