Migros and Jung von Matt/Limmat present the cheek for summer
Jung von Matt/Limmat is launching Migros’ new summer campaign with a seven-part mockumentary. The thematic campaign aims to inspire all of Switzerland with over 350 summer tips.
The Migros summer tips are back: broader, more personalized and more interactive. Not only are the tips making a comeback, but the surprising "star" from last year's campaign is also back to the delight of his many fans.
Perry "The Cheek"
The web series "The Cheek" documents Perry's amazing career. Perry, also known as "The Cheek", has a unique quality: his cheek has exactly the same consistency as perfectly cooked grilled meat. The whole of Switzerland has known this for at least a year, as he demonstrated his exceptional talent in a Migros TV commercial. This sudden fame has made Perry a man in demand - everyone wants to make use of his impressive cheek. That's why Perry and his manager Sean have traveled from England to Switzerland, going from appointment to appointment. The mockumentary of their successful tour will be released on Sunday.
How the interactive summer works
Perry and his manager are on the website So-goes-summer.ch in action for Migros. Together, they always present visitors with the right selection from over 350 summer inspirations - whatever the weather and around the clock. The geo and weather targeting reflect the real weather conditions and the time of day on the website. If a summer rain refreshes the land, the rain also refreshes the website.
Thanks to programmatic creativity technology, Perry can provide customized tips in dialogue with visitors that best match their interests. Perry and his manager also interact directly with users using dynamic advertising media and link to the website with summer inspiration.
The web series "Die Backe", episode 1: Career start
The web series:
Sommer.migros.ch/en/the-bakery/
The summer website:
Responsible at Migros Genossenschafts-Bund: Roman Reichelt (Head of Marketing Communication Directorate), Conradin Schaad (Head of Market Development/Customer Marketing), Markus Amann (Head of Theme Promotions), Marta Mielcarek (Head of Focus & Special Projects), Sergio Pintadu (Junior Project Manager Digital Communication), Marc Zurbrügg (Project Specialist Theme Promotions), Pascal Schaub (Head of Umbrella Brand), Désirée Strassmann (Head of Umbrella Campaigns), Simone Blaser (Project Manager Media). Responsible at Jung von Matt/Limmat: Hanja Baruschke, Lorenz Clormann, Samuel Wicki (creative direction), Alain Eicher (script/concept), Ennio Cadau, Isabel Stenner, Jürg Zentner (text), Cansu Sezer, Johannes Dörig (art direction), Emmanuel Denier, Nathalie Brogli, Michelle Danilschenko, Manuela Tappe (graphic and screen design), Amir Ferhatbegovic, Andrea Braschler, Andrea Walker, Jacqueline Willimann, Jan Rohleder, Kathrin Gautschi, Marie-Hélène Thornton, Pascal Fussen, Sabrina Arthur (consulting), Barbara Haueter, Nathalie Eggen (content), Amina Elmalawany, Pepe Kägi (DTP), Dennis Lück (Chief Creative Director). Responsible at Jung von Matt/play: Michael Kindermann (Producer Web Series), Matthias Fasnacht (Producer, Director Web Sequences), Sabrina Kuhlmann, Sandeep Abraham, Marc Schulz (Post Production). External partners: Station: Luisa Low Pew, Miguel Angelo, Simon Schoenenberger (web development), Linda David (content design), Moritz Schuler (consulting), Deborah Neininger and Jan Sulzer (director & script web series), Yessian Music (music), Jingle Jungle (sound design), Atila Ulcay (cameraman), Lukas Gähwiler (editing), On Line Video 46 (post-production/grading), OMD (media agency), Südlicht, Ultra Images (post-production), Adwebster (technology interface targeting).
