Migros celebrates 100 years with an exclusive Merci Box collection campaign
As a thank-you to its customers, Migros is launching a sticker collection campaign just in time for its anniversary. Customers can exchange the stickers they collect for a Merci box—which also gives them a chance to win an exclusive gold coin.
As part of its 100th anniversary celebrations, the orange giant is launching the "Merci Box" collection campaign, which runs from Tuesday until 10 February 2025. For every 20 francs spent, a sticker will be issued that can be affixed to a collection card. With a full card, participants will receive one of nine surprise boxes filled with "high-quality Migros products", according to a Migros statement.
In 100 of these boxes, there is also a gold coin consisting of five grams of gold. The retailer wants to thank its loyal customers with this promotional highlight.

