More Christmas for everyone
For Aldi Suisse, both content and form fulfill the desire for more Christmas—with an emotional campaign.
Christmas at Aldi Suisse will be even more festive this year. In 2024, the Swiss retailer has set itself the goal of giving all Swiss people an unforgettable and magical Christmas, just the way they want it. To this end, over 200 Christmas products will be on offer in the run-up to Christmas.
"Our Christmas wish is for all our customers to be able to celebrate a perfectly happy Christmas with their loved ones. With our extended Christmas range at the Aldi price, we can play our part in this," says Jérôme Meyer, Country Managing Director of Aldi Suisse.
The content and form of the Christmas campaign to expand the product range also leaves nothing to be desired. At the center of the campaign is an emotional spot about a little girl's Christmas wish. We accompany the very independent girl in her everyday life before Christmas. A time full of anticipation and excitement, as the girl always comes up with something new to wish for at Christmas and write on her wish list. Until she finally finds the right wish that comes from the bottom of her heart. And the Christmas magic takes its course.
The large-scale Christmas campaign will be complemented by two key visuals, a drawing competition for children, a Christmas raffle with prizes worth a total of one million francs and the Caritas Wishing Tree campaign. The national Christmas campaign can be seen from November 4 on TV, online, on social media, OOH and at the Aldi Suisse POS.
Responsible at Aldi Suisse: Jérôme Meyer (Country Managing Director), Katharina Mähr (Director National Customer Interaction CH), Michèle Bürgi (National Customer Interaction CH), Sophia Kramer (National Customer Interaction CH), Maria Brecht (Consultant Media ALDI SUISSE AG). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Lukas Tauss (Senior Art Director)Dario Brazerol (Junior Copywriter), Nori Marthy (Graphic Designer), Bettina Righetto (Group Account Director). Responsible production: Stories AG, Michael Fueter (Director), Pascal Walder (Camera), Yves Bollag (Executive Producer), Daniela Berther (Producer), Michèle Seligmann (Head of Production), Edoardo Moruzzi (Post Production Producer), Nadir Mansouri-Müller (Colorgrading), Georg Bungard (Editor), Music: Spacetrain, Sound Studio: Tonstudio Z, Photographer: Jonathan Heyer, Picture Editing: AschmannKlauser. Responsible media agency: Katarina Hermanova (Account Manager Wavemaker GroupM), Semavat Seferi (Account Manager Wavemaker GroupM), Houda Znati (Client Service Director Wavemaker GroupM).
