Megura launches multimedia campaign for the Zurzibiet region of Aargau
The rural Zurzibiet region is relatively unknown. A location marketing campaign by the Zurzibiet Regio municipal association aims to change that.
The advertising agency Megura has created a print and online campaign that focuses on the advantages of the Zurzi region. Managing Director René Utiger explains: "Switzerland offers a lot of attractive living space. It is therefore essential to distinguish ourselves from other regions".
This is why the agency's bilingual campaign is based on a mixture of personal experiences and clear facts. This overall concept developed by Megura was implemented in text, images and film: Two brochures and a landing page for companies and private individuals show the advantages of the region as a place to live and research. In addition, entrepreneurs, residents and researchers such as the CEO of Park Innovaare and a scientist from the Paul Scherrer Institute have their say in short films.
However, the focus of location marketing is not only on the advantages of the region, but also on the idea of networking. "Networked thinking and action creates the basis for research success in the Zurz region. Our project should reflect this interconnectedness." This is why the offline and online marketing measures build on each other: Text, images and film complement each other to create a uniform campaign that presents the Zurzibiet region from all sides.
