Sometimes it's time for a change
And sometimes it’s worth switching banks. That’s certainly true when switching to Bank Cler. The bank’s new product campaign explains why. Following the high-profile brand launch in May and June of this year, Heimat Zürich has now developed the first product campaign for Switzerland’s newest bank.
Based on the brand promise to be clear, simple and understandable, Bank Cler launches uncomplicated banking packages that make the switch easy and attractive. The product offers everything that everyone needs in everyday financial life - cards, accounts, pension options - conveniently from a single source. And all this without a minimum term and even free of charge until the end of 2017.
The packages are advertised with two motifs. This is mainly done online with various branding and performance-oriented banner formats, Native Ads as well as in the social media channels Facebook and YouTube. The strong online presence is supported by print implementations.
To further anchor the claim "Time to talk about money" launched in the launch campaign, the three image spots will be shown again on TV and online. By supplementing them with product tag-ons, the brand promise will be delivered through concrete services. In addition, another unconventional brand spot will be used specifically on TV as part of this campaign. The "funeral" story also shows a situation in which talking about money becomes unavoidable.
Responsible at Bank Cler: Gregor Eicher (Head of Marketing), Markus Wittenbecher (Head of Sales Marketing), Barbara Gürtler (Branding and Sponsoring), Sibylle Stutz (Project Manager Sales Marketing). Responsible creative agency: Home Zurich. Film production: It's us. Directed by: Nalle Sjoblad. Music: Great Garbo. Photography: Mirjam Kluka. Media agency: OMD.
