Lindt & Sprüngli launches a campaign in China with Roger Federer and Xin Zhilei
The Swiss chocolate company Lindt & Sprüngli is making a major move in the Chinese market and launching a new campaign featuring Roger Federer and Chinese actress Xin Zhilei.
Together, the two stars are to represent Lindt's core values - quality and passion - and open up the world of Swiss chocolates to Chinese consumers. The first video released reached 12 million viewers in less than an hour. Together with the Chinese actress, the Swiss tennis player is expected to increase Lindt's brand awareness among Chinese consumers. Roger Federer has been Lindt's global brand ambassador since 2009. (pd/hae)
