Leo Burnett creates for Micasa a catalog full of coziness
The new Micasa catalog gets you in the mood for fall and takes a cinematic look at functional furniture and accessories.
Autumn is not far away. The accompanying retreat into our own four walls is made easier by the Migros furniture store: with the cozy furniture and accessories in the newly published autumn / winter catalog.
Online, the photo series are extended with short films that can be viewed on the Micasa blog myhome. The films focus on particularly practical furnishings. For example, a height-adjustable baby bed, a secretary or a bucket system with different sizes and colors.
The limited-time fall collection "A Touch of Nature" complements the catalog with its own focal theme, which focuses on green accents and fresh floral print patterns. The Micasa catalog is available now in all Migros stores.
Responsible at Micasa: Carlos Friedrich (Head of Marketing Communications), Larissa Moser (Project Manager), Isabel Stamm (Junior Project Manager), Priyantha Prabagaran (Project Manager Digital Content), Annick Engeli (LIV Creatives, Project Manager Production). Responsible at Leo Burnett Switzerland: Barbara Hartmann, Vanessa Mermoud, Franziska Pennington (creation), David Fischer (CD), Martin Stulz (ECD), Aline Litchenhaus, Naina Tollardo (consulting), Michael Gassler (overall responsibility), Susan Wittber, Hannes Kälin (realization/production), Suzana Kovacevic (art buying); Raphael Zubler, Rita Palanikumar, detail (photography); Styling: Natalija Počuča, Aleli Leal; Production photography: All In Production; Image processing: Felix Schregenberger; Production/direction product clips: Jovica, Jovica Radisavljevic.
