Artist Michaela Müller creates Manor film for Locarno Festival
Manor has been the main partner of the Locarno Film Festival, which attracts thousands of visitors every year, since 2000. To mark the 71st edition, which begins on August 1, Swiss animator Michaela Müller created a touching one-minute film.
Müller won the Swiss Film Prize in 2011 with "Miramare" and presented her award-winning animated film "Airport" at last year's Locarno Film Festival. She has now created a one-minute film for Manor that shows the department store company's bond with the Locarno Festival as a long-standing sponsor. The idea came from the Zurich agency Clever Industries. In her creations, Michaela Müller works with a special technique in which the entire film is painted frame by frame onto an illuminated glass plate. Each individual image is digitally recorded, sent directly to a computer, and there processed into a film using stop-motion software.
The journey of the little leopard to the Piazza Grande
Michaela Müller also applied her extraordinary technique to the realization of the film for Manor. "We tell the story of a little leopard that meets the Manor flower in its original habitat in the savannah. He follows the flower and jumps after it through different stations until he arrives at the piazza in Locarno. There, the flower joins the Manor logo and the leopard takes a seat in the audience," says Michaela Müller. The result is an artful film reminiscent of a painting that comes to life through special editing - expressive and playful at the same time.
The one-minute film is shown in Locarno's Piazza Grande before each screening. "Manor shares the values of the Locarno Film Festival, this makes it our ideal partner. Tradition and a love of discovery, commitment and lightness, accessibility and joie de vivre reflect our corporate philosophy. These attributes also apply to the latest work by Michaela Müller, who painted our film this year. As the main sponsor of the event, we are proud to contribute to making visitors to the festival experience unique and unforgettable moments," says Sandra Kottenauer, Chief Digital & Marketing Officer at Manor.
