KSP uses a new advertising format for the new Volkswagen generation
A real eye-catcher: For the first time, the NZZ am Sonntag is offering the option to use the entire cover as advertising space. The NZZ am Sonntag offers this new advertising format on a very selective basis. KSP and AMAG Volkswagen took advantage of it on Sunday to showcase the new generation of Volkswagen vehicles.
The focus is on the two new models VW Touareg and VW Arteon, whose technological innovations are presented with emotional images and short texts. For both, the readership of the NZZ am Sonntag represents the perfect target group.
Responsible at AMAG Volkswagen: Peter Schmid (Brand Director Volkswagen); Giselle Vaugne (Head of Marketing Volkswagen); Melanie Felder (Teamleader Marketing Communication Volkswagen). Responsible at KSP: Benny Goldstein (creative direction); Michelle Mancina, Florian Kech (graphics); Daniel Zehnder (text); Franziska Saxer, Nina Stebler, Stéphanie Tschanz (consulting); Noemi Rubera (DTP); Craft367 (production); Ansichtsache (image editing). Responsible at Mediacom: Niels Keil (consulting manager), Svetlana Savatic (consulting). Responsible at NZZ: Arne Bergmann (Head of Advertising Market Zurich).
