Power for the day - out of the bag: Königskind promotes Power Beef
Königskind Agentur has created a campaign for the Mark butcher's shop and its "Power Beef" product.
Power Beef has a protein content of 50 percent, hardly any fat and even fewer carbohydrates. The snack fits into a healthy diet and into every trouser pocket. The fact that owner Andy Mark relies on high-quality, healthy and regional ingredients is also signaled by the Königskind Agentur campaign, which focuses on people in strong black and white images. "Power for the day" for originals.
Responsible at Metzgerei Mark: Andy Mark (owner). Responsible at Königskind Agency: Ingrid Sanguanini-Gollino (Creative Direction, Art Direction, Packaging Design), Bianca Straub-Schwengeler (Text, Marketing).
