Komet creates fresh umbrella campaign for Westside adventure destination
With a movie theater, water park, restaurants, a hotel, and a variety of stores, the Westside shopping center offers a wide range of experiences to people living between Bern and Neuchâtel, Fribourg, and Biel. Komet’s new umbrella campaign is designed to convey this added value and, above all, evoke an emotional response.
At the center of the campaign is a text style that combines two of these leisure activities with surprising naturalness and thus communicates the entire variety of experiences at Westside. The text style is intended to evoke images in the mind of the viewer. This also makes the visual presentation of the actual offers superfluous. Instead, the benefits can be depicted, namely the exuberant atmosphere and joy that a visit to Westside with friends or family members should trigger.
This new roof campaign for Westside remains recognizable as such despite its noticeably fresher approach and imagery: the colorful subjects with the diagonals typical of Westside, which are borrowed from Daniel Liebeskind's center architecture, ensure the desired continuity.
Responsible at Westside: Peter Gosteli, Center Manager, Martin Welti, Head of Marketing Communications, Caroline Häuselmann, Deputy Head of Marketing Communications, Maria Stalder and Sandra Steffen, Marketing Communications. Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text), Claudio Parente (AD/Graphics), Lisa Oppliger (DTP), Corinne Hert (Client Service Director), Claudia Shatri (Senior Consultant).
