Comet launches campaign for Intersport and real athletes
The Komet agency was commissioned with a campaign to refresh the Intersport brand among a sporty target audience and raise its profile.
A few months ago, the sports retailer Intersport took an important step into the digital future and opened a new online store.
The campaign created by the Bernese agency Komet starts with a running TV spot. This is aimed at athletes, and directly at their inner pig. An off-voice lists many excuses why in these adverse weather conditions all ambitions can be forgotten for a moment. Only those who don't listen to them and don't know any excuses are real athletes. And only real athletes shop at Intersport. At one of the 200 specialist sports retailers in Switzerland or at Intersport.ch.
The spot can be seen on German and French Swiss television and is shown as a Preroll Ad and InRead video in the sports environment of popular online news portals. Various banners are also used on these portals.
Starting in the fall, a new film with a winter theme and more of the 40 different banners will be on display.
Responsible at Intersport Switzerland: Daniel Steiner (Head of Partner Business), Roger Riegendinger (Head of Marketing & Communication), Sabine Schubiger (Project Manager Marketing Communication). Responsible at Komet: Corinne Hert (Head of Consulting), Christine Gerber (Consulting), Fabian Merz (Head of Strategic Planning), André Benker (Creative Direction), Claudio Parente (Art Direction), Mathias Batzli (Graphic Digital), Merlin Wälti (Programming), Tamara Nöthiger (DTP). External partners: Solid & Hallerfilm, Rudi Haller (Executive Producer), Reggie Pak, Rainer Binz (Director), Martin Fuhrer (DoP), Silvana Pellegrini (Production Manager).
Image material
Spot German:
https://vimeo.com/228786233
Banner Halfpage Video:
https://vimeo.com/228929314 or s. gif / mp4 in on link
POS Posters:
s. Image on link (Intersport_Poster_F4_Running)
