Comet: Campaign for the Berner Zeitung goes into the next round
The Bern-based agency Komet has launched new ad concepts for the Berner Zeitung's ongoing campaign.
The mechanics of the regional campaign for the Bernese Newspaper It's actually quite simple—and offers countless possibilities. Images of world events are combined with keywords on regional topics, thereby presenting potential readers with one topic after another, showing that the Bernese Newspaper reports on international news from its own regional perspective.
Thus, the Bernese Newspaper, in which «the region always comes first,» Donald Trump and his golf buddies are summarily likened to the «Büetzerbuebe,» and the border fence with Mexico to the «Röstigraben.».
Editor-in-Chief at the BZ Berner Zeitung: Robin Tanner (Publishing Director); Patrick Linder (Advertising Director). Responsible at Komet: Jeff Gerber (Creative Director); Claudio Parente (Art Director); Daniel Müller, Luca Ferrari (Copywriters); Claudia Shatri (Consultant); Corinne Hert (Client Service Director).
