Kolle Rebbe and Globus celebrate a magical Christmas
After the Hamburg-based agency Kolle Rebbe secured the Globus account for its online campaign in August, the first campaign is now going live.
The focus of the opulent Christmas offensive for German- and French-speaking Switzerland is the lavishly staged variety of products offered by the online shop Globus.ch. The first spots will go on air on November 9. In addition to TV, cinema and digital OoH, all online and social media will also be covered.
Reto Waidacher, CMO of Magazine zum Globus, explains: "Of course we want to emotionalize, but also activate, especially at Christmas. We achieve this by awakening the longing for a magical holiday and interpreting it in a contemporary way for digital formats as well." In the spot, this is achieved through elaborate CGI worlds produced by Studio Liga 01 under the direction of Icelander Thor Saevarsson.
Thomas Knüwer, the responsible creative director at Kolle Rebbe, explains the visual claim: "Our goal was to combine the premium world of Globus with the magic of Christmas. In other words, what would it look like if Coco Chanel and Harry Potter celebrated Christmas together?" The aim of this and future campaigns is to create more awareness and greater attention for Globus' online store. The Christmas campaign is therefore underpinned by a high media investment, which Carat Switzerland is responsible for planning.
Responsible at Globus: Reto Waidacher (CMO), Andreas Hink (CDO), Madeleine Hermle (Head of Marketing Communications), Lisa Bosslet (PL). Responsible at Kolle Rebbe: Thomas Knüwer (ECD), Jan Vierig (ground management consulting), Martin Strobel (art), Christoph Schönbäck (text), Daniela Pöhnl (strategy), Christopher Tychsen (producer), André Martens (team management consulting), Olga Baiz (consulting). Responsible at Liga 01 Computerfilm: Thor Saevarsson (Director), Baldur Eythorsson (DOP), Florian Bruchhäuser (Lead Artist), Jens Monske (Executive Producer) and Rainer Spix (Associate Exec. Producer).
