Clarinet, hand organ and strings: Contexta reinterprets "079
To promote the Swiss Folk Music Festival in Crans Montana, the Contexta agency has reinterpreted the folk hit «079» using traditional instruments.
The 2019 Federal Folk Music Festival will take place in Crans Montana from September 19 to 22 with around 80,000 visitors expected. Familiar sounds will meet new sounds in folk music - just as different generations of musicians and music lovers will come together.
To promote the major event, Contexta was commissioned by the Swiss Folk Music Association and Valais/Wallis Promotion to launch a music video that addresses precisely this aspect. The hit "079" by Lo & Leduc was reinterpreted for this, played with traditional instruments of the genre.
The clip will be used on various online platforms and in social media until the start of the 2019 Swiss National Folk Music Festival.
Responsible at Crans MontanaBruno Hugler, Marco Canonica. Responsible at the Swiss Folk Music AssociationRobin Mark. Responsible at Valais/Wallis PromotionDamian Constantin, Alessandro Marcolin. Responsible agency: Contexta. DirectionPhil Meyer. CameraJonas Schürmann. Film production: Elura Films. Sound productionHitmill. Media: Mediaschneider Bern.
