Campaign: La Liberté with red thread
Numéro10 has launched a new campaign for the Freiburg daily newspaper, through which La Liberté aims to position itself as a unifying force for the public.
After four years of communicating journalistically defined values in its previous campaign, it wants to La Liberté today show what it shares with the people of Freiburg and what connects them to their region.
In its new campaign, conceived and implemented by Numéro10, the Fribourg daily newspaper represents La Liberté the color red. La Liberté wants to position itself as the link of the Fribourgers and thus be the red thread of the canton.
The creative concept, developed in collaboration with Numéro10, reinterprets the heritage, identity and landscape of Fribourg in a symbolic way. The red thread takes the bright color of La Liberté and acts as an identity marker to spice up the canton's black and white colors. The 360° campaign is distributed in the canton of Fribourg via outdoor advertising (OOH and DOOH), print media, TV, radio, digital media and social networks.
