Campaign for Calanda Glatsch goes into the second round
Heat summer? The Graubünden brewers of Calanda have discovered the new secret weapon for optimal cooling: the village fountain, paired with a Calanda Glatsch. The campaign created by Publicis will go into the next round in 2019.
In May 2017, Calanda launched the ice beer brand Glatsch and Publicis was responsible for the entire brand presence (Werbewoche.ch reported). Now the campaign is going into a new round - and ends up in a village fountain in Graubünden. The two main protagonists turn it into a swimming pool without further ado. The now well-known protagonists Sascha Alexander and Fabrizio Daniele test the cooling factor of the village fountain, of course with the help of an ice-cold Calanda Glatsch.
The campaign once again focuses on those who want to escape the summer heat. Starting this week, it will be broadcast on all major TV and online channels in German-speaking Switzerland. Various activations on social media accompany it. Among other things, Calanda is looking for the most original selfie from the favorite fountain. There are prizes to be won - such as an ice-cold Calanda Glatsch refrigerator.
At the same time, the website was also refreshed and now appears in a new design including online store connection. There, of course, you will also find the most important fountain bathing rules that must be observed.
