Jung von Matt/Limmat and Helsana make children's eyes sparkle
Helsana has been supporting the Theodora Foundation for several years; the foundation’s “dream doctors” visit children in the hospital and bring joy and comfort to their daily lives. Jung von Matt/Limmat is creating the accompanying campaign for this initiative.
He collects stars at night, drinks cotton candy tea in the morning ¬-¬ and has a furry dragon as a pet. This is what the life of a dream doctor could look like. One thing is certain: the artists of the Theodora Foundation are special doctors. With humor and imagination, they cheer up little patients, distracting them from their pains and fears for a few moments. Jung von Matt/Limmat has implemented a spot and various ATL measures for Helsana, which has supported the Theodora Foundation for several years.
Shining stars, sparkling eyes
The 30- and 45-second spots, which are played out on TV, in cinemas and online, accompany a dream doctor through the day. The children's off-camera voice quickly makes clear how much lightness and imagination the dream doctors bring to the everyday lives of children in the hospital - not only during their visit, but also beyond.
Awareness and support
In addition to the spots, Jung von Matt/Limmat has realized various POS implementations together with Helsana. At Zurich's main train station, Helsana and the Theodora Foundation are also present with a textboard. With the comprehensive campaign, Helsana highlights its commitment to the Theodora Foundation.
Responsible at HelsanaYves Ekmann, Sabrina Molinari, Linda Forster, Nicole von Arx, Leo Steffen, Gabriela Braun, Vanja Müller, Livio Raccuia, Sarah Schaufelberger (Marketing & Communication). Responsible at the Theodora FoundationPatrizia Hunziker (support for companies, major benefactors and foundations); Nathalie Güdel (project manager for communications). Responsible at Jung von Matt/Limmat: Lorenz Clormann (Creative Direction); Eric Markowski (Concept/Text); Frederik Dreier (Text); David Hanselmann (Art Direction); Philipp Siegenthaler (Strategy); Jasmin Jost, Fernando Gort, Nina Bachmann (Consulting); Cyrill Hauser (Chief Client Officer); Dennis Lück (Chief Creative Officer). Responsible at Jung von Matt/playNatascha Imfeld (Agency Producer). Responsible at Jung von Matt/servicesJlona Kopf, Desirée Lanz, Fabrizio Rutishauser, Pepe Kägi (DTP). Responsible at Rocket FilmChristopher Novak (Producer Film & Digital); Vera Matta (Producer). Other external partners Film: Jakob Ström (director); Jallo Faber (cinematographer). Responsible at Konnex (media agency)Peter Döbeli, Judith Bischoff, Monica Jäggi, Marco Berto. Photography: Mat Neidhardt.
