Jung von Matt/Limmat and Ewz show true emotion in the stadium
Ewz, the electricity company of the city of Zurich, has been the main sponsor of the Zurich ice hockey club ZSC Lions for many years. Jung von Matt/Limmat uses channel-specific social content to draw attention to the partnership and also to a discount. In social clips, four fan types show how much joy, frustration and hope are experienced in the stadium.
The agency supports Ewz in the long term in generating awareness for the electricity provider's offerings. The current social campaign on Instagram and Facebook, for example, draws attention to the fact that Ewz customers - i.e. all residents of the city of Zurich - can benefit from discounted tickets to ZSC games. On the other hand, the channel-specific content also activates existing fans of the ZSC with the raffle of VIP tickets, training visits including Olympus, meet & greets and signed jerseys.
Responsible at EwzElfi Hollenstein (Live Experience); Julia Weber (Digital Experience). Responsible at Jung von Matt/Limmat: Rob Hartmann (Creative Direction); Vanessa Savi (Art Direction); Jehmsei Keo (Text/Concept); Michel Nellen (Project Management, Text/Concept); Cyrill Hauser (Chief Client Officer). External partners: Crunchy Communications (film production).
