Jung von Matt Impact implements dynamic keywords campaign for Viseca
The first dynamic keyword campaign by Viseca and the media agency Jung von Matt Impact, delivered via Teads Ad Manager, was a complete success.
Card service provider Viseca achieved an 18 percent increase in CTR with the campaign, which included a total of five ads across desktop and mobile.
The insertion of Dynamic Keywords is a feature that enables the tailoring of ads to a variety of different users - depending on their location (city or country) or the day of the week. This feature aims to increase desired traffic to advertisers' websites by making ads appear more relevant to users. In practice, advertisers insert so-called keywords into their creative headline or description of the ad.
The keywords that can be added dynamically are city, country or day of the week. The ad text that is then displayed to the respective users can thus be dynamically enriched with the appropriate keywords. The advantage of using dynamic keywords in campaigns is that the ad texts are better matched to the context of the user, thus increasing their quality.
Click-through and conversion rates can be significantly increased by this type of personalization. An improved user experience can significantly increase traffic to the website.
A/B testing shows pleasing results
A/B testing of two parallel campaigns (one with standard descriptions, one with dynamic keywords) by VISECA with a focus on mobile payments via Apple Pay, conducted from June to July, showed a value of 0.67 percent in terms of CTR when using dynamic keywords. This is around 67 percent higher than the average CTR of 0.40 percent in Switzerland. The campaign with standard descriptions achieved a CTR value of 0.57 percent
"Working closely with Jung von Matt IMPACT, we launched the first Swiss traffic acquisition campaign with Dynamic Keywords for Viseca. The results show that we can increase the relevance of the ads and thus generate better engagement," notes Simon Keller, Head of Agency Sales at Teads.
"I am very pleased that we can apply an effective and unique solution with Dynamic Keywords on Teads Ad Manager," says Daniel Jans, Media Consultant, at Jung von Matt Impact and adds: "We are thrilled with the use of Dynamic Keywords. The strategic planning as well as the implementation of the dynamic campaigns for Viseca and Apple Pay in cooperation with Teads went smoothly and is a very successful project for us. We definitely want to repeat this type of campaign."
