Jim & Jim takes over social media management and content production for Domino's Pizza

Jim & Jim takes over the strategy and management of the social media channels for Domino's Pizza Switzerland. The core of this collaboration is a holistic and target group-relevant content strategy. The latest pizza creations, deals, the next branch openings and the expansion of the delivery area - the Domino's community is constantly updated on these in multiple languages. Competitions and fun facts about pizza are designed to encourage interaction and increase brand love. Through dialog-oriented communication with the community, Domino's Pizza, the largest pizza manufacturer in the world, aims to strengthen the brand and grow its followers. 
 
Using the approach of year-round storytelling and permanent content production, a concept was developed for Domino's Pizza's presence on the social media channels Facebook and Instagram. The goal is to deliver creative, innovative, entertaining, and interactive content efficiently, specifically, and regularly to the most appropriate target group. In this way, Domino's Pizza's brand awareness among the target group is to be strengthened, the customer experience improved through dialog-oriented communication, and brand loyalty created. In addition, Jim & Jim brings relevant and local offers to the right target group at the right time through efficient digital campaigning and specific targeting, thereby generating directly measurable sales via social media.

Instead of a one-off classic campaign, Dominos relies on continuous, year-round storytelling. This pays off above all in terms of topicality and relevance. Viral trends, seasonal highlights or target group-specific interests can be used immediately as input for new content. Be it festivals in summer, everyday celebrations such as Mother's Day or the new season of "Game of Thrones" - Jim & Jim's "Content as a Service" offer allows these topics to be playfully combined with Domino's Pizza Switzerland products and brought to the community. In addition, content production can be planned in the medium term and implemented in a resource-saving manner. Individual topics and events are also used selectively for larger campaigns. For example, during the 2018 World Cup, the "No time for ch-ch" campaign was used to push sales of BBQ pizzas in the summer months.

This year's Valentine's campaign shows that Domino's Pizza also uses innovative and surprising communication channels. On Valentine's Day, Domino's unpacked its best flirting slogans and went in search of hungry singles. In a match, users got to enjoy pizza deals - for singles and couples. 

In addition, Jim & Jim maintains a lively exchange between Domino's Pizza Switzerland and its followers through active community management. Questions are answered, input is received, and interaction between the brand and its community is encouraged. The goal is to ensure that no voice goes unheard and that praise and community input are bundled and passed on to the brand. This helps Domino's Pizza Switzerland to adapt the internationally known and popular brand to local cultures, demands, and desires in Switzerland.