Now even Zweifel is coming clean
What started as a simple matter of taste has turned into a nationwide showdown. Switzerland is debating, voting, and taking sides. With the third wave of «Team Paprika or Team Nature?», the chip experts at Zweifel are now answering the question themselves for the first time.
For weeks, Switzerland has been discussing, voting, and taking sides—among friends, at the family dinner table, online, and on social media. Only one group has remained conspicuously quiet so far: the staff at Zweifel. With the start of the World Cup, that’s about to change. In a trilogy of commercials, the company’s chip experts step in front of the camera and reveal what many have long suspected: The rivalry between Team Paprika and Team Nature runs not only across Switzerland, but also right through the heart of the Zweifel workforce.
The three TV, online, and social media spots translate the language and drama of soccer into the world of Zweifel. At training camp, a Paprika coach motivates his team before their big performance. In the back rooms of the chip manufacturer, a nature expert answers questions from the media. And after a promising attack on the Zweifel production line, Team Paprika suddenly faces an unexpected counterattack.
Limited-Edition Snack Box and Promotion Extension at the POS
To create the perfect stadium atmosphere at home, Zweifel has also developed a limited-edition snack box modeled after a soccer stadium. Instead of spectators, packages of paprika-flavored and plain snacks fill the stands, bringing the match right into living rooms across Switzerland.
What began as a campaign for the Ice Hockey World Championship and later took over everyday life in Switzerland via social media is now taking the next big stage with a trilogy of commercials for the Soccer World Cup. But it’s far from over when the final whistle blows: The campaign goes into overtime at more than 1,000 retail locations. In paprika orange and natural red, the choreography of the two fan camps is staged, and the big chip question is brought right to the shelf. Anyone who chooses a side when making a purchase can win attractive prizes through the Leporello contest—including an electric scooter from Kito featuring their own team’s design.
One Team, Many Roles: Zweifel Creatives
The third wave of the Zweifel World Cup campaign was once again developed by Zweifel Creatives—the joint team of Zweifel, Insighters, and Marty–Trezzini. Behind the scenes, specialists in marketing, strategy, creative, and production came together to launch Team Paprika and Team Nature nationwide just in time for the kickoff of the World Cup. The campaign will run throughout the World Cup on TV, online, social media, and at the point of sale.
Contact at Zweifel Creatives: Anja Mosimann, Jürg Brauchli, Philip Honegger & Partners: Andy Lusti, Susen Gehle, Maurus Zehnder, Yves Marty, Gianluca Trezzini, Joris Dommels, Filip Zumbrunn, Dominik Gspan, DubDub, Daniel Jans
