Content and form sends El Tony on kicking tour
Inhalt und Form has launched a social media campaign for the Lucerne-based mate brand «El Tony Mate» that gives a kick in the butt to anyone who needs it.
Sometimes you face challenges in life that you don't think you can overcome on your own. Be it due to a lack of self-confidence, fear or simply a lack of energy. It is precisely in these moments that El Tony Mate should lend a helping hand. Or rather: the foot. Because in the current social media campaign, designed by content and form, everything revolves around the proverbial kick in the butt.
Under the title "A Kick When You Need It," the Zurich agency shows the benefits of the chilled mate drink in three social media ads based on everyday situations that many can probably identify with. And at the same time, in a promotional campaign, it calls on people to also distribute a kick to listless friends and acquaintances by giving them an El Tony Mate.
In addition, the campaign, which will be seen in May, will be adapted for mobile and desktop display ads and played out programmatically.
Responsible at El Tony Mate: Saskia von Moos (Head of Marketing & Product Development), Robin Fischer (Brand & Trade Marketing Manager), Florian Würgler (Head of Sales On Trade & Events). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Doelkar Monkhar (Consulting), Vasco Bickel (Art Direction), Yannick Lippuner (Text), Mato Bilic (Animation).
