Content and form: New brand identity for Baloise Asset Management

Success-based and at the same time security-conscious asset management is an art. For the new strategy and the resulting campaign for the B2B sector, Inhalt und Form also incorporated this aspect: "We wanted to bring a touch of emotion to such a supposedly dry subject as asset management," says Marcus Josty, Creative Director Art at Inhalt und Form. "So we came up with the idea of presenting Baloise Asset Management's services in an artistic setting. And in a modern and fresh way. With the marketing managers at Baloise Asset Management, we found the right partners to put this idea into practice."

In the search for a suitable artist, the agency came across motion graphic artist Andreas Wannerstedt. The Swedish artist worked with the content and form creatives to create artistic animations and images specifically for the campaign, tailored to the services of Baloise Asset Management and the various asset classes. The animations are accompanied by sensitive music composed by the Hamburg-based Audio Consulting Group.

The animations and static images have been in use since Friday in the form of a digital campaign and can be seen on target group-specific online platforms as video, native and display ads as well as on the digital screens in the Swiss Lounge at Zurich Airport.

The campaign is complemented by posters and advertisements in the trade press.