Content and form for Worldline: On a small and large scale
The Zurich agency Inhalt und Form has launched the first Swiss awareness campaign for Wordline, which is intended to emphasize the company's continuity.
Wordline draws on, among other things, the know-how and infrastructure of the former SIX Payment Services, which it acquired in 2018. The business model, values and sensitivity to local traditions and needs have been deliberately retained since then in order to continue to fulfill the value proposition.
The awareness campaign designed and implemented by Content and Form is intended to make this clear. The aim of the campaign is to strengthen confidence in this continuity among both existing and new companies of all sizes and to position Worldline as a competent, flexible and supportive partner in the area of payment processing.
Under the claim "The right payment solution for every business", a total of four different subjects were implemented, showing entrepreneurs passionately at work, while Worldline reliably takes care of the right payment solution in the background.
The campaign can be seen throughout Switzerland since the beginning of October in the form of posters, banners, social ads and pre-rolls.
Responsible at Worldline: Melanie Vögelin (Head of Marketing & Communications), Alina Schröter (Communication Specialist). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Caroline Minar (Junior Art Director), Yannick Lippuner (Copywriter), Manuela Marty (Head of Consulting / Strategist), Celina Harisberger (Project Manager), Gianluca Pirrera (Director of Digital Media). Responsible at The First Cut Is The Deepest: hilipp Moosbrugger (production and direction). Responsible at Wiener Wohnzimmer: Stephan Riefer (photo and film).
