House of Influence and Miele promote social commitment

House of Influence implements the national influencer campaign for Miele. The campaign focuses on the sustainably produced T-shirt for the "Miele x Mode Suisse Award for Positive Impact". This was designed by Maison Blanche founder Yannik Zamboni.

In their Instagram post, the influencers from the fashion and lifestyle sectors draw attention to the good cause and collect donations for the umbrella organization "Frauenhäuser Schweiz & Liechtenstein". Among other things, they integrated l.kiassumbua, Harmoniekmatthey and  Melanielaura one of the limited edition T-shirts in their Instagram reels. All posts will go live in the week before Christmas and will also be promoted through ads to increase reach and further boost sales for the good cause.

According to Cheyenne Steiniger from House of Influence, the campaign is not just about raising awareness for Miele: "This campaign is a wonderful example of how brands like Miele can take real responsibility for sustainability." This is because consumers today expect brands not only to sell products, but also to drive positive social change.

For Andy Oehrli, Director Marketing at Miele Switzerland, the success of the project is paramount: "The 'Shirt for Positive Impact' is an exclusive item of clothing that is more than just fashion. It is a statement of solidarity. For Miele, sustainability and social commitment are not a trend, but a conviction - visible in every detail of this project. "

Responsible at Miele: Lea Fallegger (Brand & Digital Activation Manager). Responsible at House of Influence: Leila Schmid (overall responsibility), Tanja Herrmann (strategy), Cheyenne Steininger (project management support).