Hopf Schwiiz: Notch Interactive and Simmentaler launch fan beer
"Hopp Schwiiz" - this is the traditional chant used by Swiss fans to cheer on their national team. To mark the World Cup, Simmentaler Braumanufaktur and Notch Interactive have slightly modified the well-known slogan and launched a special lager beer for Swiss fans: Hopf Schwiiz.
The name of the beer says it all. Specially designed for football fans, it is intended to support the supporters of the national team, or rather their throats, in cheering them on. The design also conveys the sporting spirit of the drink in a striking way: The retro design of the label is based on the graphic imagery of the World Cup in Russia. The taste of the newly created beer also hits the mark: the delicately hoppy taste and the slight hint of blood orange refresh thirsty supporters of the national team and make the beer a real fan lager for the fan camp.
The new product from Simmentaler Braumanufaktur is available from the company's own online store and selected bars and restaurants, which can be found on the website Hopfschwiiz.ch are visible.
Responsible at Simmentaler: Björn Thoma, David Ziörjen, Tristan Mathys. Responsible at Notch Interactive: Peter van der Touw (overall responsibility), Sören Schröder (creative direction), Gabriel Schuster (art direction), Judith Maurer (copywriting), Fabienne Baumgartner (account management).
