Hofmarschall realizes OOH campaign for Ace Cafe Lucerne
The Hofmarschall agency has designed a poster campaign for the Ace Cafe in Rothenburg. The campaign is meant to show the city of Lucerne—with a touch of humor—that there’s plenty going on outside the city as well. Punchy headlines and eye-catching images are meant to invite people to stop—or rather, to stop by.
With the campaign developed by Hofmarschall, the Ace Cafe shows that it offers an alternative to urban trends such as Buddha bowls and avocado toasts. The restaurant focuses on soul food with plenty of flavor and calories. This is illustrated by images of people biting into juicy ribs or breakfast burgers, accompanied by headlines such as: "The tastiest ribs in Switzerland" or "Where eggs are wedged between buns".
The Ace is often reduced to petrolheads and people with gasoline in their blood. The campaign aims to break this cliché and position the Ace as a place for everyone - from city to country. Puns such as "For daredevils and Spiessburger." or "Serves brunch and Brönsch." are intended to make this clear.
Only people from the Ace environment were photographed for the campaign - from employees to guests. Cafe owner Dany Kunz explains: "It was clear to me that the campaign should show people who make up the Ace. The result speaks for itself: this is us. Authentic and genuine."
Around 200 poster sites in the city of Lucerne were used for two weeks.
Responsible at Ace Cafe Lucerne: Dany Kunz (Owner). Responsible at Hofmarschall: Viktor Käser (Strategy Lead), Najla Becirovic (Creative Lead), Alain Stocker (Creative Strategist), Claudio Catenazzi (Art Director), Rabea Hüppi (Photography). Media agency: Ace2Ace.
