Heimat Zürich creates a commercial vehicle campaign from A to Z
Citroën and Heimat use the entire alphabet when addressing professionals.
In Heimat Zürich's current campaign for Citroën's commercial vehicle division, the task was to reach very different target groups accurately and to address them in a sector-specific way.
Commercial vehicle models from Citroën - Jumpy, Jumper and Berlingo, and C5 and Spacetourer for the B2B segment - are characterized above all by their wide range of applications. They are true all-rounders, suitable for projects from A to Z.
This is precisely the message that has been repeatedly reinterpreted for the individual professional groups.
For example, for the bakeries it is "From Anisguetzli to lemon cake.", for the butchery industry "From Appenzeller Mostbröckli to Zwiebelleberwurst.", for the construction industry again "From reinforcing iron to cement bag."
In addition to the five individual Citroën models, the entire Citroën commercial vehicle range was also advertised. In total, there were ten different industry subjects that were placed as ads or banners in the respective print and online trade media. The campaign was supplemented by carousel ads and InMails on the career portal LinkedIn.
Responsible at Citroën: Thomas Odier, General Manager Citroën and DS Switzerland, Vanessa Maruccia, Head of Marketing Communications. Responsible media agency: MMB Media, Zurich. Responsible creative agency: Home Zurich.
