Heads and the Zurich museums think: "You belong in the museum".
The Zurich Museums Association is convinced that everyone—truly everyone—can find something that resonates with them among Zurich’s diverse museums. In the association’s current campaign, Heads takes this conviction very literally.
"Discover the museums and find yourself." This the campaign approach, for which photos from the museums were to provide the proof. While researching images for the campaign, Heads graphic designer Marco Martoglio was caught up with reality: In the National Museum, he suddenly found himself standing in front of a hundred-year-old "I" and realized that the campaign idea was not an advertising exaggeration. He had not only found himself, but unexpectedly became the first campaign subject.
Heads found other "doppelgangers" in the Succulent Collection, Museum Haus Konstruktiv, Nonam and Kulturama Museum des Menschen. "We would be delighted if many more Zurichers were to wander through our museums for such discoveries and thus find themselves," says Nicole Mayer, managing director of the Association of Zurich Museums.
The campaign launches Thursday will be used on F4 billboards, hanging posters on public transit, ads and on social media.
Responsible at the Association of Zurich Museums: Brigit Wehrli-Schindler (President), Nicole Mayer (Managing Director). Responsible at Heads Corporate Branding: Ralph Hermann (concept/text), Galina Helbling (consulting), Marco Simonetti (design), Marco Martoglio (graphics/photography) Roman von Arx (production).
