Heads: New appearance for the school for social accompaniment
The School for Social Work enables adults to make a well-founded career transition into a social work profession. Heads has further developed this educational organization’s positioning and brand identity.
The rapidly changing society requires increased social commitment. More and more people in Switzerland need to be professionally accompanied, encouraged and strengthened in challenging situations. The practical, in-service and forward-looking training courses offered by the School for Social Support enable them to do this.
Heads worked closely with the leadership team to sharpen the school's identity. The basis for this was provided by Heads Brand Profiling, which determined the perception of the school among active and former students, practice representatives, employees and board members. With its new claim, the school now sums up the benefits of its in-service training programs in a simple and clear way: "Accompanying moving lives well".
In developing the logo, Heads reduced the somewhat unwieldy name of the school to the abbreviation SOZB. The superscript B in the logo emphasizes the accompaniment and at the same time the affiliation of the federally recognized professions of the courses in the tertiary level B in the Swiss education system. New colors and an independent visual language give the school a fresh look.
Brigitte Meier, Managing Director of SOZB, comments: "We are delighted with our new and fitting appearance. It makes the school more visible and our professionalism as an education provider for adults in the social sector even more prominent."
