Hapimag with new TV campaign: "Unfold the #hapimagfeeling"
Hapimag hopes to attract attention in Switzerland and Germany with a new TV campaign created by Trynoagency, the creative agency within the Grow Digital Group.
Hapimag is starting the new vacation season with big goals. Last year, more than 440,000 guests traveled with the Swiss vacation provider and visited the 56 vacation resorts. To ensure that Hapimag can make even more guests happy on vacation, a new TV campaign is being launched by TryNoAgency, which can now be seen on TV and social media in Germany and Switzerland. TryNoAgency, the creative company from the GROW Digital Group, won the account in the pitch.
The motto of the campaign is "Unfold the #hapimagfeeling". It is intended to express the vacation feeling that is created in Hapimag's 56 resorts - through the freedom and flexibility of a vacation apartment paired with the comfort of a hotel. Whether traveling as a single, a couple or with the whole family, the feeling of the perfect vacation is different for everyone. But what they all have in common is the joy of sharing these emotions. The commercials are intended to convey precisely this by combining two things - the personal stories of their protagonists together with the yearning images of Europe's most beautiful vacation destinations.
Responsible at TryNoAgency: Creation: Stefan Lehmann (Creative Director), Hendrik Spree (Senior Copywriter), Linh Do (Sr. Art Director, Chris Meyl (Art Director), Tina Fraas (Senior Creative Producer). Directed by Tina Fraas.
