GLA United launches image campaign for a strong trade in the canton of Zug
How can local businesses survive in a canton with a strong economy and many large corporations? This is precisely the question the Zug Canton Trade Association has asked itself. Together with GLA United, the association is launching a branding campaign.
Under the slogan "For a strong business community in the canton of Zug", an attractive digital platform is to be created for Zug's business community. The aim of the campaign is to actively reach out to the people of Zug and generate broad awareness throughout the canton. Added value and a modern and interactive image will be developed.
The campaign starts on Friday and ends in August 2020. Landing page of the trade association new content will be uploaded on an ongoing basis. The campaign will culminate at the beginning of March 2020, when a cantonal poster campaign will be launched.
Content elements will be published on the trade association's social media channels for the entire duration of the campaign. "This will be the first major campaign by a Swiss trade association to be developed over such a period. All communication options will be used, whether online or offline. It is crucial that the people of Zug can interact with the campaign," comments campaign manager Flavio Niederhauser.
At the center is the key visual, which is derived from a cherry tree. The cherry tree is a universal symbol in the canton of Zug and expresses strength, sustainability and individuality. These attributes are also intended to stand for business in the canton of Zug. In addition, elements from the industry hang on the tree instead of cherries.
Responsible at the trade associationRoland Staerkle (President of the Zug Canton Trade Association). Responsible at GLA UnitedFlavio Niederhauser (Project Manager); Benjamin Luterbacher (Art Director); Miguel Schweiger (Content Producer); Joel Peter (Content Producer); Romy Bacher (Social Media); Marcel Kramelhofer (Team Leader Development).
