Health explained simply: Helsana Coach app with new advertising film
The Zurich-based agency Witwinkel produced a promotional video for the «Helsana Coach» health app on behalf of its client, the Swiss insurance company Helsana; the video is being used across various channels.
After the film for the "Helsana+ App", which can be connected to the "Helsana Coach" for even more benefits, this is already the second video production that the agency at Helvetiaplatz has realized for the health insurance company's health apps.
At a time when awareness of health and well-being is constantly growing, Helsana is thus offering its policyholders an innovative solution for achieving individual health goals and realizing long-term changes in their lives.
The "Helsana Coach App" has a wide range of functions, including numerous exercises and tips in the areas of exercise, mindfulness and nutrition, as well as over 500 recipes and many other tips and information on the subject of health.
Analogous to the content and the use case of the app, the film was conceived and implemented in a way that is taken directly from life. It depicts the various functions in a way that is close to everyday life and supplements the simple application examples with further 3D animations. In this way, the benefits of the app are demonstrated in a way that is easy to understand and the target group is invited to try it out. The film will soon be available on the insurance company's digital channels.
Responsible at Helsana Versicherungen AG: Sandra Kollinger, Project Manager Customer Interaction & Campaign; Lena-Anna Borner, Project Manager Marketing Relations; Stephanie Rüesch, App Marketing Manager; Sarah Schumacher, Content & Publishing; Catharina Doll and Leo Steffen, Design & Brand Management.
Responsible at Witwinkel: Sara Hirner, Head of Creative Production; Tim Stief, Digital Media Consultant; Niko Messerli, Creative Director; Severin Wirth, Videographer; Valerie Gervik, Set Designer
